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THE INITIAL IDEA FOR SOTA CLOTHING BEGAN WHILE SPENCER JOHNSON WAS PURSUING HIS GRAPHIC DESIGN DEGREE AT THE UNIVERSITY OF MINNESOTA DULUTH AS AN ASSIGNMENT IN JOHNSON’S SENIOR DESIGN STUDIO II COURSE. WHILE THE OBJECTIVE OF THE COURSE WAS GRAPHIC-ORIENTED AND REQUIRED THE STUDENTS TO PRODUCE THE BRANDING FOR A FICTIONAL COMPANY, AFTER CREATING THE LOGO AND GRAPHICS FOR THE SHIRTS AND RECEIVING A GREAT DEAL OF SUPPORT FROM HIS CLASSMATES, JOHNSON DECIDED TO GO AHEAD WITH THE IDEA AND MAKE SOTA CLOTHING A REALITY.